Behind the label, Little Yellow Cloud
Posted on October 02 2020
Today, I want to share a little bit about our Australian brand, Little Yellow Cloud.
I am an individual who has always loved fashion. The colours, prints, feel and style of a garment were all things that were very important to me when I was choosing my next little staple piece to join my wardrobe. When I became a mum, I shopped the exact same way for my children. I would look for unique timeless pieces that I adored and would buy them for my boys thinking that both would eventually wear them, but I soon realised that not all fashion is made equal and that not all children are the same.
As a young child, my eldest was extremely sensitive to certain textures and would react to clothing made from different fibres, clothing tags, seams and bulky cuffs. This is when we discovered organic cotton. I found that garments purchased for him made out of organic cotton retained that soft feeling after they were washed, and these were the garments that he wanted to wear over and over again. So most of his wardrobe slowly become more and more organic cotton. It was at this point I wanted to know why? What was it about organic cotton that made it his preference?
After much research I found that unlike conventional cotton, organic cotton was grown free from harsh chemicals, softer, durable, and hypoallergenic making it perfect for sensitive young skin. The dangerous chemicals and pesticides used to grown cotton in conventional cotton farming caused allergies or skin problems especially to babies and children as they are still growing. In fact, conventional cotton is also the most polluting textile fibre in the world because of the high consumption of energy, water and chemicals used in the production process!
As a mother, our babies and children are the most precious things in our lives. We want them to be safe and happy. After searching high and low for organic cotton clothing for my child, I could only find very few options in Australia. at the time my boys were little so Little Yellow Cloud was born.
Our Garment are Designed in Melbourne and made ethically using GOTS certified organic cotton, without bulky cuffs, scratchy tags or itchy seams for all children, but especially for those with sensitive skin.